
Gateway Developer Guide and Reference 07 February 2013 79
Submitting Credit Card Transactions
Submitting Soft Merchant Information
6
Ways to Send Soft Merchant Information
There are 2 ways you can send soft merchant information:
Soft merchant information (SM Record)
Merchant descriptor (M Record)
The Paymentech processor requires that you follow their guidelines to send soft descriptor
information using either of these methods.
Soft Merchant Information (SM Record)
Soft merchant information is for American Express credit cards only. Typically aggregators
(and petroleum merchants) pass soft merchant information to the processor in Gateway
parameter fields such as the following:
MERCHANTNAME
MERCHANTSTREET
MERCHANTCITY
MERCHANTSTATE
MERCHANTNAME
MERCHANTZIP
MERCHANTCOUNTRYCODE
MERCHANTLOCATIONID
MERCHANTID
MERCHANTCONTACTINFO
NOTE: Paymentech Salem processor only: To take advantage of this level of soft descriptor,
you must be approved by the Paymentech Risk/Credit department. Upon approval,
Paymentech sets a flag at the transaction division to enable you to send the preceding
parameters. If the flag is not set and you send the parameters, your transaction is
rejected with Error 258.
Merchant Descriptor (M Record)
A merchant descriptor defines the merchant name and product that appears on the account
holder’s statement. The descriptior information is passed to the processor in parameter fields
such as the following:
MERCHDESCR – Defines the merchant name and product
MERCHSVC – Includes the merchant contact information such as the merchant’s telephone
number, e-mail address, or website URL
To use merchant descriptors, you are not required to have the processor set the division level
flag. However, you are required to obtain prior risk or credit department approval before
sending the parameters.
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