PayPal Merchant - 2010 Guía de usuario descargar pdf (Pagina 40)

Setting Controls for PayPal Checkout Pages

Prompting Buyers for Marketing Messages

40 January 2010 Merchant Setup and Administration Guide

Prompting Buyers for Marketing Messages

You can increase sales by sending marketing messages to buyers. Enable the PayPal checkout

pages to prompt buyers for accepting marketing messages if you run a marketing program.

When you prompt buyers for marketing messages and they accept, you can send them

promotional information like sale announcements or newsletters by email. If you choose this

option, you also need to offer an unsubscribe service.

For merchants who use Website Payments Standard, this option affects only Buy Now, Add to

Cart, and Cart Upload checkout pages.

1. Log in to your PayPal website at

https://www.paypal.com.

The My Account Overview page opens.

2. Click the Profile subtab.

The Profile Summary page opens.

3. In the Selling Preferences column, click the Custom Payment Pages link.

The Customize Your Payment Page page opens.

4. Click the Options tab.

5. Under the Merchant service options heading, select the Offer promotional emails

checkbox.

6. Click the Save button.

Asking Buyers a Survey Question

You can better understanding your buyers by asking them a survey question during checkout.

Enable the PayPal checkout pages to ask buyers a survey question so you can find out how to

improve your products and services.

When you ask buyers a survey question during checkout, your question can be up to 50

characters long. Buyers answer by selecting choices from a dropdown menu. You can specify

up to 5 answers. Each answer can be up to 15 characters long.